Don’t Be Digitally Dysfunctional
To be dysfunctional, psychologists tell us, is not to do nothing, but to do things in such a way that they have negative impact.
At this point, when regulatory advances in the investor world are beginning to catch up with the potential of social media, it would be a mistake to do nothing, but even worse to do something ineffective.
One of the most famous sentences in all of literature opens Tolstoy’s Anna Karenina: “All happy families are alike; each unhappy family is unhappy in its own way.”
It’s the same with the strategic use of social media to achieve a goal. There is really only one way to do it right. There are an infinite number of ways to do it wrong.
Doing it right means aligning your actions with a strategy designed to build audience carefully composed of influencers and stakeholders naturally drawn to subject at hand by passionate interest. The buzz prepares the way for investor action.