CEO Blog

CEO Blog

21 Nov

Stakeholder Anatomy: a Medical Illustration

Medicine offers the most dramatic example of the stakeholder role.  Take the mission of the American Heart Association expressed through the content of its website, heart.org, an early guide to the stricken, their loved ones, the wary, and the practical.  The fact is that everyone feels at risk for a...

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17 Nov

The Proactive Approach

In this post and those that follow I intend to articulate “The Proactive Approach” to everything social media, the heart of which is building audience. Technology has put into our hands the powers of instant access and global reach.   If we use them with discipline driven by a dynamic...

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14 Nov

How the Internet Amplifies Human Behavior

The Internet teaches us every day that we live in a universe of information whose most remote corners are instantly accessible. Videos, twitter feeds, downloadable white papers, pop-up ads, rotating banners, an infinity of emails, snap chats, text messages… but before all of this we had neat packages of...

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11 Nov

How to Make Things Happen in Social Media

This blog is about using social media to make all kinds of things happen, but its focus is on making one primary thing happen — building communities in areas of interest vital to small cap companies. That doesn’t mean you should stop reading if you are not a small...

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