Digital and Social Media Strategies are a proprietary process leveraging social and professional digital media sites to effectively and accurately communicate client stories. At PCG, we believe simply having a social media presence is not enough. Any company without a sound social and digital strategy is at a clear disadvantage in today’s 24/7 world of connectivity.
We maximize your presence on diverse outlets including, Facebook, Twitter, LinkedIn, YouTube, Instagram, Pinterest, and StockTwits.
Today’s investing community looks for their information online. The online community spans the globe and attracts investors large and small. Engaging these investors in the comfort of their own spaces is the best way to use digital and social media.
At PCG we play by the rules. The Food and Drug Administration (FDA) and The Securities Exchange Commission (SEC) have rules and guidelines on how the tools of social media can and cannot be used. The team at PCG keeps current not only with the most up to date social and digital media tools and platforms; we keep ourselves apprised on what is legal and what is not according to the most up to date regulatory agency guidance and regulations.
As an aggregation, distribution, and engagement platform for client’s strategic messages, PCG reaches thousands of individual, retail and institutional investors using digital and social media techniques, search engine optimization, and PCG’s proprietary and extensive, distribution network.
Most importantly – we have developed PRISM – a comprehensive approach to strategic interactive marketing tailored to small and mid-sized companies. PRISM (PRoactive Integrated Strategic Messaging) is a three step process which Identifies, Informs, Inspires and Influences, and all our clients are introduced to PRISM.