PCG ADVISORY GROUP HELPS COMPANIES NAVIGATE THIS NEW INVESTMENT STRUCTURE THROUGH ITS INVESTOR RELATIONS & PRISM+ SOCIAL/DIGITAL MEDIA MARKETING STRATEGY
Reg A+ has changed the way investors do business. The U.S. Securities and Exchange Commission issued final rules on March 25, 2015, as mandated by the United States JOBS (Jump Start Our Business Startups) Act, which was signed into law in 2012. As of June 19, 2015, new Rules went into effect and start-ups have a innovative route to financing the businesses of the future.
Reg A + gives the next generation of business leaders the opportunity to IPO (Initial Public Offering) and to raise up to $50 Million in a 12-month period. PCG has the expertise to help entrepreneurs build out their Reg A+ offering by maximizing awareness of the company leading up to, and following, a successful IPO.
Reg A+ has dramatically altered the IPO process for start-up specialists. This new set of regulations allows both accredited and non-accredited investors to participate in the IPO process, while dramatically reducing the cost and speed of the IPO process.
Informed business persons are now welcome into the IPO process, which prior to Reg A+ was limited to accredited investors. Reg A+ democratizes the IPO and opens the door to individuals seeking a wide variety of investment opportunities.
Investor Relations Strategy
At PCG, we believe it is essential to have a robust investor relations strategy in order to implement a Reg A+ IPO successfully. The strategy starts with having all of your marketing materials fully vetted and professionalized including, your website, investor presentation and executive summary. It is then equally as important to arrange a multi city roadshow with potential investors, syndicate members and the key capital markets participants in the investment community. This will not only help fill in the crowdfunding process but will also ensure that all of the relevant stakeholders are aware of your presence and are fully informed while tracking progress. This strategy clearly lays the groundwork for life as a public company and ensures a smooth transition.
Online Audience Development Strategy
At PCG, we implement a unique online marketing strategy to help the entrepreneur realize their future endeavors. The PCG team helps market the Company’s growth story to a wide audience of potential stakeholders, assist with content curation, and craft your key corporate messages. Additionally, PCG is an expert in targeting potential stakeholders by utilizing its proprietary PRISM+ platform that leverages the power of social media with customized influencer targeting techniques. In short, PCG brings Wall Street opportunities to Main Street to help a new generation of emerging growth companies maximize their go public strategy.
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