Managing Director, Digital Media & Marketing
Silvana Da Luca
Silvana oversees all marketing, digital and social media services at PCG Advisory.
Silvana brings 20+ years of experience in the fields of marketing & branding, advertising & digital media, business development, asset management and strategic partnerships.
Her background consists of developing two successful entrepreneurial businesses; one of them, a full service European advertising agency, is now a part of TBWA / Omnicom Group.
Throughout her rich and diverse professional career, Silvana has worked on: Establishing joint-ventures in Europe for The Leading Hotels of the World; Asset management for an IHG portfolio in North America; Marketing & launching numerous brands and consumer products on international markets for Lindt, Henkel, Beiersdorf, Trussardi, P&G, and many others; Corporate branding & re-branding for small and micro-cap public companies.
Silvana currently also serves as an Executive Director at Impact Legacy (a pro-bono fundraising company) and as a Board member of two national charities, and owns a social enterprise.
Silvana is Multilingual and holds two masters’ degrees and two professional certificates.